Never stumble over your value again.
The simple way for founders to nail their strategy.
Stop grinding and start growing with the world’s most powerful AI-assisted strategy system – designed by Alex M H Smith, author of No Bullshit Strategy.
Play Video
Get
total
clarity
Know exactly what makes your business unique, and how to own it.
Kickstart
effortless
growth
Create an irresistible
offer that sells itself and
leaves competitors in the dust.
offer that sells itself and
leaves competitors in the dust.
Lead
with
vision
Get the tools to inspire your team and upend your market.
Most businesses have no strategy.
Your competitors don’t. Your clients don’t. And you probably don’t either.
Without strategy, here’s what happens:
- You struggle to get your message clear (so customers don’t understand what you do or why they need you)
- You compete on price (so margins are razor thin, and you always feel in a position of weakness)
- Your growth slows (and you can’t imagine where the next burst will come from)
- You feel stuck (and start to fall out-of-love with the business)
- You waste money on projects that go nowhere (and feel like you’re spinning your wheels)
We’re told this stuff is “normal”. But it’s not.
Imagine running a business that sells what customers can’t wait to buy – and can’t get anywhere else.
It’s possible, and it’s easy – if you follow the Strategy Shortcut System.
A winning strategy is the secret sauce that makes everything easy.
Get this right, and one simple idea unlocks it all:
Crystal
clear offer
More sales,
less effort
With the right choices, things start moving faster.
Customers
come to you
No more chasing them.
Charge
what you
want
Because you’re the only option in town.
Build a
business
that matters
Create something
you and your team are fired up about.
Zac Goodman
Director, TSP
After a short session we’ve continued to build on Alex’s strategy – and it’s been brilliant. Our growth has been nuts over the past 4-5 months – we’ll double in size by next summer. We know what we’re doing is different to everyone in our sector, and we know the way we’re delivering it is different too. Through Alex’s systems and advice you really can get this kind of rapid breakthrough.
Emma Wills
Managing Director, Tendril
I think I’ve read everything Alex has published, so it was a surprise to get so much out of The Strategy Shortcut System. Having a fail- safe process to go through with easy steps and real examples took all the guesswork out of nailing my strategy. The clarity is so satisfying!
David Norman
Founder, Furl
As a business owner you think you’ve seen it all and tried everything, you haven’t! Having stumbled across ‘No Bullshit Strategy’ and discovering Alex, it made me realise there is huge untapped potential in my business. Alex has a remarkable talent for making you see what you’ve missed. Working through the strategy process has been very enjoyable and full of achievable promise.
Josh Lane
Co-founder, FerebeeLane
The clarity Alex brings to strategy has been instrumental in unifying our business and articulating our strategic perspective. Now with this system we have a platform to train our entire team on understanding this, and getting it applied in the real world. Not only has it benefitted our clients, but it’s totally reshaped how we plan to scale our business in a profitable and defendable way.
Damian Vallelonga
Strategist and copywriter
Goddamn this thing is powerful! For years I struggled to help my clients realize super strong positioning and differentiation, and my success (and my client’s success) was held back because of it. Now, because of both Alex’s teachings and this system, I’m able to come to a client feeling much more confident in helping them find the breakthrough they’ve been painfully needing. Highly, highly recommended.
Ali Mamujee
Growth architect B2B tech
This is a game-changer. Seriously. I feel like I’ve gained a new superpower. It’s the course I wish I had at the start of my career. Most strategy courses are filled with impractical theories. This one cuts right to the chase. It’s a step-by-step guide to create a powerful and actionable strategy plan that can transform your company.
Don’t just learn strategy - do it.
20 punchy video lessons
To teach you what every
founder needs to know
– but few do.
1 powerful strategy tool
To guide you step by
step to uncover massive
strategic advantage.
11 unique AI prompts
To speed up your
thinking getting you the
answers you need faster
5 bullshit-busting checks
To make sure your idea
is really going to work.
1 bonus message clarity system
To convert your strategy into simple sales messaging you can use now.
Plus exclusive
support for Inner
Circle members.
Group Q&A calls with Alex: Get coaching if you’re stuck.
Helpdesk support: Ask Alex and the community questions anytime.
Accountability exercises: Stay on track and hit milestones.
Top line feedback: Submit your work for comments and challenges.
Founder chat: Share insights with other founders
going through the same process.
Group Q&A calls with Alex:
Get coaching if you’re stuck.
Helpdesk support:
Ask Alex and the community questions anytime.
Accountability exercises:
Stay on track and hit milestones.
Top line feedback:
Submit your work for comments and challenges.
Founder chat:
Share insights with other founders
going through the same process.
Check out this video to get a sneak peek inside:
Which version is right for me?
There are two version of The Strategy Shortcut System – the Self-Serve and the Inner-Circle. They have been designed for different types of user:
- A founder with an existing business
- Developing a specific strategy
- Looking for serious commercial results
…then choose the Inner Circle. The additional feedback will turbocharge what you create in here, and ensure it’s going to deliver the growth you’re looking for.
But if you are…
- Someone looking to develop their strategy skills
- Either to use for your clients
- Or to contribute to a new business idea you’ve had
…then the Self-Serve will be perfect. It will give you techniques you can use again and again, in all manner of business contexts.
About your instructor
I’ve been helping founders and CEOs figure out their strategies for a decade, and wrote the bestselling book, No Bullshit Strategy.
But my background isn’t typical for strategy.
I have no MBA. No PHD. No corporate background.
I learned strategy from the bottom up – observing the
world’s best brands, and extracting my own lessons about what makes them work.
This is why I’ve been able to make this field more simple, direct, and practical than anyone before.
This is “street strategy”, honed and tested in the real world, on businesses just like yours.
ALEX M H SMITH
The Strategy Shortcut System
Self-Serve
The whole system on demand including:
- 20 punchy video lessons
- 1 powerful strategy tool
- 11 unique AI prompts
- 5 bullshit-busting checks
- 1 BONUS message clarity system
The Strategy Shortcut System
Inner-Circle
The whole system on demand PLUS:
- Group Q&A calls with Alex
- Helpdesk support
- Accountability exercises
- Top line feedback
- Founder chat
FAQs
The short answer to this is: if you are developing a strategy for a particular business, where you need to see serious results, pick the Inner Circle. If however you are simply looking to develop your strategy skills, to apply them to lots of different situations, then pick the Self-Serve.
Sure! Please watch this quick little tour I recorded in Loom.
You can start using the system immediately. And in principle you could actually churn out a great strategy in under 30 minutes. But this program is also about honing your taste and judgement, so I encourage you to follow the lessons so you internalise these ideas for good.
The main difference between this and the book is that the book was never meant to be practical – whereas this is. The book will teach you “about” strategy, but this will teach you do do it. There is also a great deal of content in here that wasn’t touched on in the book at all.
But don’t take it from me, here’s what a fan of the book who also bought this had to say on the matter:
“I think I’ve read everything Alex has published, so it was a surprise to get so much out of The Strategy Shortcut System. Having a fail- safe process to go through with easy steps and real examples took all the guesswork out of nailing my strategy.”
This program is laser focused on founders who are trying to drive their business past the $5m revenue barrier, where you start to hit real scale. That said, these ideas are essential for any leader – even if you’re already running a $500m company, so if you’re curious, you’ll get your rewards.
Although the system is targeted at founders, practitioners can easily take these ideas and use them on their clients. You will find this massively increases your speed, effectiveness – and ability command premium fees.
My approach to strategy is three-fold: clarity, speed, and practicality. My goal is to get you as quickly (and enjoyably) as possible to the one realisation that your entire business is going to be built upon. I promise, you’ll never have done strategy this way before.
Trust me, these ideas are universal. Whether you’re a 12 year old girl selling friendship bracelets out her bedroom, or the CEO of Halliburton, the principles are identical, and you can use this system.
Within your 3 month membership the amount of questions you can ask and work you can submit is unlimited – Alex and the community will review it on an async basis. You can also join as many calls as you like, which will hold limited numbers of people, so you can get 1-on-1 feedback there which after a couple of calls may pay for the whole cost of the program.